Out with the Old, In with the New: 4 Content Types to Transform Your Business in 2025
December 18, 2024
Are you tired of creating content that gets ignored? I get it. I used to feel the same way. I’d spend hours brainstorming posts, hoping to turn lookers into followers, followers into subscribers, and subscribers into paying clients. But despite my efforts, nothing seemed to stick. That’s when I realized: it’s not about posting more content; it’s about posting the right kind of content.
If you’re ready to stop spinning your wheels and start connecting with your audience, the answer lies in these four essential content types: storytelling, educational, inspiring, and engagement. These types are the foundation of building a community that trusts you, supports you, and ultimately wants to work with you.
Let’s dive deeper into how each of these content types can transform your business in 2025.
1. Storytelling: Build Genuine Connections
People connect with people, not just brands or businesses. Sharing your real, relatable stories is one of the most powerful ways to build trust and loyalty. Let your audience see who you are and why you do what you do. Whether it’s a success story, a struggle you overcame, or a behind-the-scenes glimpse into your journey, storytelling helps you connect on a human level.
Example: Instead of saying, “I’m a social media coach,” share a story about how you went from struggling to find clients to building a thriving business using a specific strategy. Invite your audience into your world.
2. Educational: Provide Value They Can’t Ignore
The best way to attract and keep your audience’s attention is by offering valuable, actionable information. Share tips, strategies, or advice that solves a problem for them. When you consistently provide knowledge that helps, your audience begins to see you as a trusted expert.
Example: Post a short guide on “3 Steps to Write Better Social Media Captions” or create a carousel breaking down a complicated topic into simple, easy-to-follow steps. Remember, teaching doesn’t mean overwhelming; keep it clear and relatable.
3. Inspiring: Motivate Them to Take Action
Everyone loves to feel inspired. When you motivate your audience with possibilities, hope, and encouragement, they’ll see you as someone who believes in them. Be the person who reminds them that their goals and dreams are within reach.
Example: Share a post about a time you thought success was out of reach but kept going anyway. Highlight what’s possible when they push through challenges. Your personal triumphs can inspire others to pursue their own.
4. Engagement: Start Conversations That Matter
Engagement isn’t just a buzzword; it’s the key to building relationships. Create content that invites your audience to share their thoughts, experiences, and opinions. This not only boosts your visibility but also makes your audience feel valued and heard.
Example: Ask questions like, “What’s the biggest challenge you’ve faced in growing your business?” or create polls that let your audience weigh in on topics they care about. Engaged audiences are loyal audiences.
The Secret Sauce: Authenticity
Here’s the real key to making these content types work: be authentic. Speak to your audience’s struggles, dreams, and desires in plain, simple language. People don’t need perfection—they need connection. When your content feels real, it resonates on a deeper level.
The Transformation: From Lookers to Clients
When you consistently create content using these four types, here’s what happens:
- Lookers become loyal followers. They start noticing you and engaging with your content.
- Followers become subscribers. They trust you enough to join your email list or follow you closely.
- Subscribers become paying clients. They see the value you bring and want to work with you.
It all starts with the kind of content you post. If you’re ready to stop making excuses and start making content that matters, this is your moment. Your business (and life) can change in 2025 if you commit to showing up with purpose and intention.